Aboriginal Relations – Chelsea Hotel

One of our newsletter subscribers, Rod Cunningham, brought to our attention an online ad regarding exclusive accommodation rates for the Indigenous community, and made this comment “A nice example of how business can be more inclusive and welcoming to Indigenous Peoples.” So, we decided to find out more about the initiative and the impetus behind it.

Ken Hewitt, Sales Manager, and Tracy Ford, Director of Public Relations, Chelsea Hotel, took some time to answer a few questions about the discounted Indigenous and First Nations Meeting Packages and exclusive room rates (from as low as $125).

When and why did the Chelsea first launch this initiative?
The Chelsea recognized Indigenous Peoples as a growth market 22 years ago. Management thought it was important to show our appreciation through recognition and respect for our valued First Nation families. When a First Nation community or organization books a conference or meeting with us, we work together so that the organization and the hotel achieve the desired results; it’s a partnership and a relationship.

How has the uptake been?
Having initiatives such as this in place is very much appreciated by our First Nation families and we continue to be recognized as an industry leader. We have expanded the initiative to include an Elders Recognition program, which is much appreciated. Our staff go out of their way to ensure our First Nation guests are at their second home and part of our family.

How do you build relationships with First Nation communities?
I frequently schedule trips to First Nation communities to show our appreciation and thank them for their business. I also attend conferences, such as the AFN General Assembly.

Does the Chelsea have Indigenous staff?
Yes, our Receiver has been with the hotel for over 20 years.

What tips can you offer other hotels in regard to creating a welcoming atmosphere for Indigenous guests and staff?
The only advice I can offer to other hotels is to listen to your customers’ needs.

So, if your travel plans include Toronto, consider staying at the Chelsea - you never know who you might bump into. We stay there a lot when in Toronto to deliver workshops.

• Here's another example of the hospitality industry reaching out to develop a welcoming and inclusive environment for Indigenous guests: Indigenous Relations - Holiday Inn.

Featured photo: Chelsea Hotel